Things just got a lot more interesting for Legend FC.
The Hong Kong-based promotion has received some big financial backing from News Corporation president Peter Chernin and Paul Aiello of CA Media, in addition to Diamon Ridge Ventures.
The two men have signed up as new investors, giving Hong Kong’s first MMA promotion the strength and backing it needs to expand across Asia.
Chernin and Paul Aiello, a former executive with Morgan Stanley Asia and former CEO of Star TV have big plans for Legend.
Legend co-founder Michael Haskamp said they had been in talks with CA Media since late-2010.
“They look at everything from stadiums to TV shows, to animation studios, sports, movie production, etc.,” said Haskamp.
“These guys are just masters of media. They know a ton about content production, about distribution, and they have a whole different level of access and relationships in this part of the world.”
According to an official release issued Wednesday, with the aid of CA Media and DRV, Legend will … “aggressively broaden its television and digital media distribution, and build its sponsor relationships, affiliated content and licensed offerings.”
“Legend’s strong track record of audience growth make them the natural partner to raise MMA to the level of popularity in Asia that it has already achieved elsewhere in the world,” Aiello stated.
“We are confident that Chris and Mike’s passion, energy and integrity, together with CA Media’s experience in building media and entertainment businesses, will help Legend become the undisputed leader in MMA content originating from Asia.”